As a Premium user you get access to background information and details about the release of this statistic. LINE is Japan's most popular social media platform. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. And let's not forget about influencer marketing it's taken the social media world by storm! Currently, you are using a shared account. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. 64% will return to a store they have already bought from in the past. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. As a Premium user you get access to the detailed source references and background information about this statistic. Interactive projections with 10k+ metrics on market trends, & consumer behavior. This button displays the currently selected search type. It's all about the "For You Page" feature. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. You're not alone! But fear not! But if your target audience is more diverse, you might want to start with the Facebook Shop. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In Taiwan, social media is hugely popular among internet users. However, the numbers for South-East Asia are even more impressive. That's the power of branded content in action! Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. It requires dedication, planning, execution, and a genuine level of care. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Meanwhile, 36.6% use social platforms to fill their free time. It also comes with a character limit, similar to Twitter. Use Ask Statista Research Service. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Profit from the additional features of your individual account. Like WeChat, it started as a simple communication platform that has developed many new features. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT User-generated content is a Powerful Key to Brand Building, 7. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. So why not give it a try for your brand? A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Learn more about how Statista can support your business. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. WHO WE ARE? So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Social media consumption in the region has grown dramatically, with. However, the number of people using social media is growing even faster. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Now you know where to reach your customers. Instagram is also quite popular with close to 60% of internet users using the platform9. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. The ideal entry-level account for individual users. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Branded Content Draws Bigger Attention, 6. (February 28, 2022). MPA joins industry leaders to discuss decarbonisation strategies. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. It's safe to say that, 5. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. QQ offers a variety of features, including instant messaging, video calls, and a social network. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But with that, lets dive straight into the content, starting with the latest global state of digital. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Meanwhile, 36.6% use social platforms to fill their free time. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) But its features extend beyond that: And, guess what? To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. In, StatCounter. With 93+ million monthly active users, over 72% of the country's population uses LINE. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). But, Clubhouse isn't the only game in town. This is according to Hootsuite's report. to incorporate the statistic into your presentation at any time. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. data than referenced in the text. "Share of social media traffic in Southeast Asia in 2022, by country and platform." At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Another big platform is Sina Weibo, which is touted as the Twitter of China. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. liability for the information given being complete or correct. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. This text provides general information. However, YouTube usage is catching up. You've come to the right place! Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. The company . Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? In some geographies, however, there are significant challenges. Curated marketplace for fundraising . Get ready to take your marketing to the next level! That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Well, once again, the data holds some surprises. Fill out the form below to get started. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. StatCounter. Business owners often go where their customers are. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . 1), WhatsApp (No. What's new and trending on the blog? Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Feeling the need for speed in your video content marketing strategy? The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Because of this censorship, alternative social media platforms have seen massive growth in recent years. When choosing from the apps available, you must consider the audience for your brand. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. What Does This Forecast Mean for Marketers in Asia-Pacific? Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Statista assumes no And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. View all stats Browser We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Once again, the number of people using social media developed many new features Weibo, which is core... On what to buy visitors worldwide, representing 64 % will return to a store they have already from... 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